APIIT – MSc. Marketing Management


This MSc Marketing Management degree – awarded by Staffordshire University, UK is an advanced course of study in marketing, management & leadership within rapidly changing business environments where teaching seeks to explore contemporary approaches to business and marketing practice.

Upon successful completion of the MSc. Marketing Management course, students will gain a thorough understanding of the following areas:

  • Brand Development & Innovation
  • Brand Communication, Activation & Media
  • Digital Marketing – Strategy, Implementation & Management
  • Market Research – Quantitative & Qualitative including research metrics
  • Sales & Distribution
  • Marketing Finance, Competitor Intelligence & Economics
  • Brand Planning & Evaluation
  • Strategic Management
  • Culture & Leadership
  • Managing People


  • Cross Cultural Management & Leadership
  • Strategic Marketing & Innovations
  • Strategy for Value Creation
  • Contemporary Digital Marketing Strategy
  • Economic Analysis of The Firm
  • Co-creation With Brand Communities
  • Dissertation

Admission Requirements

A Degree in the field of Business


A Diploma | Professional Qualification in the feild of Business

with 3 years Industry experience


5 years Industry experience with no formal qualifications

will be considered as an exception


Applicants must be able to demonstrate a good standard of English

Career Opportunities

With our eminent panel of lecturers consisting of leading academics and industry specialists – this degree offers strong industry-linked connections for students. Where upon successful completion of the course, students will be able to enhance their careers through corporate recruitment in major companies and MNCs within the Sri Lankan market.


15 months (Coursework & Dissertation)

Contact Details

+94 117 675 100
388, Union Place, Colombo 02

Related News


APIIT – BA (Hons) Finance and Business Enterprise

APIIT Sri Lanka Overview Finance and accounting are no longer just about taxation and the management of financial capital. This award will…

Read More

APIIT – MBA General

APIIT Sri Lanka Overview The MBA is awarded by Staffordshire University, UK. This award is an advanced course of study in management…

Read More

APIIT – MSc. Marketing Management

APIIT Sri Lanka Overview This MSc Marketing Management degree – awarded by Staffordshire University, UK is an advanced course of study in…

Read More

APIIT – BSc (Hons) Computer Science (Cloud Technologies)

APIIT Sri Lanka Overview Specialise in the latest technologies from the leading providers of Cloud Services globally such as Amazon AWS and…

Read More

APIIT – MSc Computer Science (Business Computing)

APIIT Sri Lanka Overview MSc Computer Science (Business Computing) provides a bridge between technology and management by developing the knowledge and skills…

Read More