(L – R) Mr. Sanath Senanayake, CEO/Executives Director, SLIM; Prof. Jayantha Dewasiri, Vice president, SLIM; Mr. Gayan Perera, Senior Vice president, SLIM; Mr. Rajeeva Bandaranaike, CEO, CSE; Mr. Niroshan Wijesundere, Senior Vice president – Marketing, CSE, Mr. Tharaka Amarasena, Branch Manager – Anuradhapura, CSE

The Colombo Stock Exchange (CSE) signed a Memorandum of Understanding (MoU) with the Sri Lanka Institute of Marketing (SLIM) recently to enhance collaborative efforts in advancing educational initiatives and professional development.

This effort will ultimately provide students with the enhanced access and preparation necessary to recongise and capitalise on opportunities within the financial sector.

The objective of this MOU is to include a Capital Market Module for the Post Graduate Diploma in Marketing program and facilitate guest sessions in other courses of SLIM, designed and offered through the CSE Branches in collaboration with SLIM.

These Educational Courses will be co-branded by both SLIM and CSE, signifying the collaborative nature of this initiative.

Additionally, the CSE will conduct the necessary Marketing activities at regional levels to attract students.

Commenting on the partnership, the CSE CEO, Mr. Rajeeva Bandaranaike, said, “Improving financial literacy will have a direct impact on financial markets. The lack of information and understanding is one of the reasons for hesitancy to enter the capital market.

Partnerships like this will go a long way to strengthen that area by providing a wealth of information and knowledge to those who are interested and want to know more, while ensuring that this information is readily available to those who are unfamiliar with capital markets.”

He further said, “We welcome this initiative because we see a lot of potential in working together, not only as it is mutually beneficial to both our institutions but also to the industries that we serve in as a whole.”

Thanking all parties that played a key role, for their invaluable contributions in making this MoU possible, Prof. Jayantha Dewasiri stated, “With this initiative, we have set our sights on further expanding our network.

Our objective is not only to advance marketing but also to promote financial literacy and capital market modules throughout our programs offered across the CSE branch network.”