Brand Development in Emerging Economies: Building New Brands in Sri Lanka
By Lasal Jayatillake EMSc (D.Mktg), BA (Glob. Bus.), DipM, HND (E&EE), MCIM, MCMI, MSLIM, ACPM, Chartered Marketer, Practicing Marketer (SL) In today’s competitive business world, building a successful brand is one of the biggest challenges organizations face. A brand is not just a logo, product name or advertising campaign. It includes all the perceptions, emotions, … Brand Development in Emerging Economies: Building New Brands in Sri Lanka





