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The Top 100 Most Valuable Brands in 2024

The collective worth of the top 100 most valuable brands globally in 2024 surpasses a staggering $5 trillion. Despite their significant impact on shareholder value, evaluating the precise value of a brand remains a challenge. Many financial regulators refrain from acknowledging brand assets on balance sheets, despite their potential to yield dividends for decades. For The Top 100 Most Valuable Brands in 2024