Overview

The BSc (Hons) Business Management with Marketing program, awarded by Queen Margaret University (QMU), is a highly regarded degree that prepares students for thriving careers in the field of marketing. This comprehensive program seamlessly integrates core business management principles with specialized modules centered around marketing strategies and practices. With the general degree achievable in 12 months and the Special (Hons) degree in 18 months, students can efficiently gain the essential knowledge and skills necessary for success in the dynamic marketing industry. QMU’s reputation for excellence ensures that graduates are well-prepared to excel in marketing roles, equipped with a comprehensive understanding of marketing principles and the ability to devise effective marketing strategies in today’s competitive business landscape.

Modules

Semester 1

• Accounting for Business
• Business Operations
• Business Law, Ethics & CSR
• Marketing Communication (specialised)

Semester 2

• Digital Marketing Techniques
• Strategic Digital Marketing
• Marketing Analytics
• Research Methodologies

Semester 3

• Innovation in Marketing
• Digital Customer Experience

Admission Requirements

• SQA Specialized Diploma in Business
• GDM / HND
• AAT – Passed Finalist
• IBSL – DABF
• CASL – Executive Level
• CIMA – Cert BA
• CIM – Professional Diploma
• ACCA – F1 – F4

Duration

General Degree: 12 Months
Special (Hons) Degree: 18 Months

Contact Details

+94 77 391 8777
info@icbsgroup.com
320, 1/1, Galle Road, Colombo 03